Modern & Pop Culture.
How is the advertising world dominated by images of popular culture?
They use celebrities to endorse products or services, for example Adidas, who uses David Beckham, the famous England soccer player as their ambassador. They use such celebrities to influence & persuade the consumers to buy their products.
How does the images that was seen (in the exhibition) applied in the contemporary advertising?
Feng Zheng Jie’s works are influenced by fashion, advertising & pop art, define a new & updated vision of Chinese women. They images are exaggerated & dream-like, far from reality. Likewise, in advertising, the images we see on the media are usually very flawless & unreal.
How do I fit in the contemporary culture?
As an aspiring designer, it is important that I keep myself up to date with the latest contemporary trend & culture so as to achieve an understanding to my target demographics.
They use celebrities to endorse products or services, for example Adidas, who uses David Beckham, the famous England soccer player as their ambassador. They use such celebrities to influence & persuade the consumers to buy their products.
How does the images that was seen (in the exhibition) applied in the contemporary advertising?
Feng Zheng Jie’s works are influenced by fashion, advertising & pop art, define a new & updated vision of Chinese women. They images are exaggerated & dream-like, far from reality. Likewise, in advertising, the images we see on the media are usually very flawless & unreal.
How do I fit in the contemporary culture?
As an aspiring designer, it is important that I keep myself up to date with the latest contemporary trend & culture so as to achieve an understanding to my target demographics.



