Commercials.

Nissan;

Spin: Even if there's an explosion, your life would always be safe.

In this commercial, Nissan came out with an explosive commercial which is unusually used for a car advertisement. Manufacturer does not usually want to allow their consumers to have a mindset that their car would pose a threat & fear to their lives by being able to blow up. The turning point in this advertisement is that the car stood up to the test of being blown up & can get away with anything, thus the consumers life is saved. Hence, the fear in the consumer comes to an end. Therefore, it allows the consumers to have a change in mindset with thinking that their lives would be safer when using this automobile even though it is not firmly & logically proven with actual testings.

Mazda;

Spin: Your car will always look clean & great wherever, whenever.

In this commercial, the adverisement emphasizes on the consumers fear of their automobile being & looking filthy & dirty. Therefore, they came up with the idea of making them feel the desire to always have a great & beautiful loking car. They also applied comedy in the advertisement which is also the spin in the advert. This is because the car could transform & produce a water spray from the front bump of the car to spray away the peeing dog so as to keep the car in a good looking shape which is highly unlikely in the real world.

Mercedes Benz;

Spin: Its super fast, that the hamster too wants to be SUPER!

The genre used in this commercial is a comedy with feelings of trepedation. By producing such emotions, it engages the viewers of the advert to continue watching so as to know what is going to happen next. For example in this commercial, it engages the viewers to know what has happened to the hamster in which the spin of the clip would surface when it ends up running in the wheels of the car possibly "exercising" dramatically. Hence, it is different from other commercials seen before.

Hyundai;

Spin: With this car, your marriage will stay intact.

Also a comedy genre, it also instills fear in the clip because the couple in the clip doesn't want each other to find out about their "scandals" which comes to the spin of the clip when they pulled back the seat of their "toyboy". With this, it allows consumers to think that they too could behave in such a way to hide things or people in the car from others to see although in real life, i do not think that hiding a person by reclining the car seat would be a wise & successful move to make.

Toyota;

Spin: Fight for what is more worth it!

Another comedy commercial, it shows a couple fighting with each other with traps just so they could use the car. It is an exciting commercial because it again engages viewers to continue watching to know what would happen in the end. The spin is that both the couple ends up getting to the car despite the many traps that they fall into, when you probably only expected one winner between them. This is also likely to be illogical as for example, someone who receives an electric shock could probably end up dying. But in this clip, the wife still continues on going.


From my point of view on consumerism towards the automobile in Singapore is that consumers only buy a car out of their own desire to follow the rising trend in the country. For example, the rising trend in Singapore on its automobile now is that every car is getting bigger by the year. Therefore, consumers would purchase those big cars despite not having a big family or even considering the fact that the Singapore roads are not likely suitable to use jeeps, land rovers or even SUVs! However, this desire to buy a product following the rising trends of the country does not only apply to automobiles, but to the fashion, entertainment, technological & other industries too.