Underlying Philosophy of Logos.
McDonalds;
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.
Qantas;
Qantas is the the national airline of Australia. Quantas was founded in Winton, Queensland in 16 November 1920. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". I never knew that. Good trivia question.
Qantas recently unveiled a new logo in July 2007. The change to the logo was prompted due to the changes in the structure of the tail of the aircrafts. Qantas took this opportunity to make the design of their new logo a little more contemporary. The new logo was design by Hans Hulsbosch of Hulsbosch Communications.
Some of the changes in the new logo are below.
1. The feet of the kangaroo are more visible and do not appear to touch the ground.
2. The tail of the kangaroo appears to be pointed more upwards than before.
3. The italicized font of the airline 'Qantas' is different and shows a more significant lean.
1944-1947
The logo has undergone 4 major changes since its inception in 1944. The original Kangaroo symbol appearing on Qantas aircraft was adapted from the Australian one penny coin. The kangaroo was painted beneath the cockpit of Qantas' first Liberator aircraft. Tha kangaroo is a feature of all the logos.
1947-1968
The original logo did not have any wings. The winged kangaroo symbol was created by Sydney designer Gert Sellheim, and first appeared in January 1947 to coincide with Qantas' introduction of Lockheed L749 Constellations. These aircraft began operating on the UK service in December 1947. They were the first Qantas aircraft to carry the Flying Kangaroo and the first to operate right through to London with Qantas crews. The kangaroo carried the globe with its feet.
1968-1984
In 1968, the Flying Kangaroo was later placed in a circle and the globe was dropped.
1984-2007
In June 1984 Qantas unveiled an updated logo conceived by Tony Lunn of the Lunn Design Group, Sydney. The Flying Kangaroo lost its wings once again and was refined to a more slender, stylised presentation.
AUDI;
The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old.
The four rings in the logo have nothing to do with the Olympic rings.
Apple;
The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.
BMW;
BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.
The McDonald's Golden Arches logo was introduced in 1962. It was created by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968.
Qantas;
Qantas is the the national airline of Australia. Quantas was founded in Winton, Queensland in 16 November 1920. The name was originally "QANTAS", an acronym for "Queensland and Northern Territory Aerial Services". I never knew that. Good trivia question.
Qantas recently unveiled a new logo in July 2007. The change to the logo was prompted due to the changes in the structure of the tail of the aircrafts. Qantas took this opportunity to make the design of their new logo a little more contemporary. The new logo was design by Hans Hulsbosch of Hulsbosch Communications.
Some of the changes in the new logo are below.
1. The feet of the kangaroo are more visible and do not appear to touch the ground.
2. The tail of the kangaroo appears to be pointed more upwards than before.
3. The italicized font of the airline 'Qantas' is different and shows a more significant lean.
1944-1947
The logo has undergone 4 major changes since its inception in 1944. The original Kangaroo symbol appearing on Qantas aircraft was adapted from the Australian one penny coin. The kangaroo was painted beneath the cockpit of Qantas' first Liberator aircraft. Tha kangaroo is a feature of all the logos.
1947-1968
The original logo did not have any wings. The winged kangaroo symbol was created by Sydney designer Gert Sellheim, and first appeared in January 1947 to coincide with Qantas' introduction of Lockheed L749 Constellations. These aircraft began operating on the UK service in December 1947. They were the first Qantas aircraft to carry the Flying Kangaroo and the first to operate right through to London with Qantas crews. The kangaroo carried the globe with its feet.
1968-1984
In 1968, the Flying Kangaroo was later placed in a circle and the globe was dropped.
1984-2007
In June 1984 Qantas unveiled an updated logo conceived by Tony Lunn of the Lunn Design Group, Sydney. The Flying Kangaroo lost its wings once again and was refined to a more slender, stylised presentation.
AUDI;
The Audi badge the 'Four Rings' is the emblem of one of the oldest car manufacturers in Germany. It symbolises the 1932 merger of the four independent motor-vehicle manufacturers: Audi, DKW, Horch and Wanderer. Together with the NSU brand, which joined in 1969, these companies are the roots of the present-day AUDI AG. After the war the Audi name - which is Latin for "Hear!" - disappeared, but was revived in 1965, using the four rings as a logo. Also, the name is sort of a pun on 'hoerch', German for 'hear', name of one of the founders. The company itself is more than a century old.
The four rings in the logo have nothing to do with the Olympic rings.
Apple;
The, now well-known, American company Apple was the first computer firm not to use its name as its corporate identity. The idea of selling a computer under the name and image of a fruit was conceived by Californian Steve Jobs and his colleagues (even the word "Macintosh" is the name of an apple variety). The motif of a multicolored apple with a bite taken out of it is a reference to the Bible story of Adam and Eve, in which the apple represents the fruit of the Tree of Knowledge.
BMW;
BMW stands for Bayerische Motoren Werke or Bavarian Motor Company. The company was established in 1913 and based in Munich, Germany. It started out as an aero engine manufacturer, hence the company logo. The logo comprised of four quadrants of alternating white and blue color. It is a stylized representation of an airplane propeller spinning against the clear blue sky. The logo represents a white propeller blade against a blue sky. It reflects the origins of BMW as a maker of military aircraft engines during WWI. Also, white and blue are the traditional colors of Bavaria.
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