Effective Humourous Commercial.

Ikea;


Anti-boredom Campaign;

ADIDAS LOGOS.

FINALIZED;



IDEATION;

Analysis of AGFA Film.

Analyse this commercial. In no more than 300 words, using the knowledge picked up from the reading materials, argue if this commercial is effective or not.



From my point of view, I think this commercial is effective in appealing consumers because the advertisers did not miss any mark to provide information when trying to sell this product.

From the commercial itself, we are fed with the information needed to know about the product, for example, the product has a waterproof feature which is unique as there are not many or rarely any waterproof cameras available in the world & hence providing the unique selling preposition (USP).

The emotion portrayed in this commercial is through pleasure; hence providing a warm and friendly feel to the advertisement and a human-interest story.

The resistance used in this commercial is surprise because it surprises the target market with an unusual approach of using a nerd as the “model” instead of the traditional appeal of professional photographer. Self-esteem is also used to praise the consumer that with the product, they can overcome any ‘obstacles’ they come across & be successful at it.

With acceptance, demonstration is used to demonstrate the benefit of the product being waterproof as it is a new product to the consumer and the product use is not obvious initially.

The message to this commercial, “photos you’ll only see once in a lifetime” is appropriate because it is not likely that you could get pictures of naked body parts of anyone easily in the world. Hence, this is the simplicity to the message that is expected to deliver across with just a single theme message in a fast-exposure media.

The attention in this commercial is humor. There is no attitude change & the target market does not need knowledge, as the message delivered is simple.

& Lastly, for motion & sounds, sound effects is used to show the presence of the camera to the audience, that isn’t visible since it is situated underwater.

Commercial Analysis.

*Among the commercials you have, picked and ananlyzed the spin, choose 2 that you think are most effective .

1.Define the target audience.

2.Describe how the spin was treated such that it becomes effective using models/ideas.(eg.color mood, various contrasts, genre, sound & etc.)*

'Old Ticker' Commercial.
1. Target audience: Adults

2. The commercial started of with "All it takes is one little scare with the old ticker & it will change your life forever". This was not said to scare the audience but to create an awareness that your health may fail you at any time without you knowing. The colour green is used in the commercial because green signifies health & life. It also provides a warming effect to the commercial.

Nissan Commercial.
1. Target audience: General automobile consumer.

2. The commercial was given a yellow colour treatment so provide a warm feeling. However, on the flip-side it provides a sort of hazardous atmosphere, therefore hinting us that danger is lurking around the corner. The sound used in the commercial is sort of those mafia type of soundtracks to contribute to the feeling of danger & trouble.